MIMICO has come a long way in 30 years.
The Waikato-based distributor of heavy equipment, parts and service began life as a one-man-band, headed by entrepreneur Rex Davies, in October 1989 and is now a nationwide enterprise.
With facilities in Auckland, Wellington and Christchurch, alongside their Matamata headquarters, and a network of service agents spanning the country from north to south, MIMICO is well set for its next 30 years and beyond.
Included among the company’s suite of world class brands is the Metso range of mobile and fixed crushing and screening equipment. Coinciding with MIMICO’s 30th birthday was the announcement that the company had been named as Metso’s Distributor of the Year for 2018.
This award was presented to representatives of MIMICO at Metso’s Distributor Days event, which was held in Tampere, Finland on October 7 and 8, 2019. MIMICO beat 104 other distributors from around the world to win this prestigious award.
MIMICO’s Crushing and Screening Business Manager, Garth Taylor, was part of the team that accepted this award on behalf of the company. “It was a big surprise and honour to win this award against so many successful global distributors,” said Taylor.
“It is a bit of a cliché, but it really is a team effort to achieve this. We have formed a group of very experienced staff to service this industry with vast specialised knowledge and customer focus.”
For Metso, MIMICO stood out as obvious winners of this award. “At Metso we look for distributors who are service orientated rather than equipment sellers, and MIMICO, who are an exceptionally customer-centric company really fits this vision,” said Adrian Wood, Metso’s Vice President Distribution. “To offer this unrivalled level of support in a location far from the Metso’s technical and distribution centres requires high levels of service and capital inventory, technical competency, service capability and flexibility to meet customer’s needs. MIMICO has all this in abundance.
“Combining all this with an exceptionally high market share made MIMICO the clear front runner for this award. Having personally witnessed the company’s development over the last 20 years this is great to see and something the whole team should be richly proud of.”
MIMICO’s founder and Managing Director, Rex Davies, was also on hand in Finland to receive the award. “We’re absolutely over the moon to receive this recognition,” he said.
“We’ve built our business, both with Metso and the other brands we distribute, by focusing on four key areas. I call them our four Ps. Our people are one of the cornerstones of our ongoing success, along with the top-quality products we distribute.
“The next level partnerships we’ve built over the years, with our customers, suppliers and the brands we distribute, have allowed us to offer top notch service.
“And the passion we have for what we do can never be underestimated. We love what we do, and I think this shines through every day.”
Prior to the function at which MIMICO received the Distributor of the Year award, Davies had presented an overview of MIMICO’s first 30 years to a packed audience that included many of Metso’s distributors from across the globe.
“It was great fun just putting this presentation together,” explained Davies. “Re-living some of the early struggles, reminiscing over the many stories that came up, then comparing all that to where we are now was an experience in itself.”
Pictured: The team from MIMICO were presented with Metso’s Distributor of the Year 2018 award at a function in Tampere, Finland. Pictured, left to right: Rex Davies (Managing Director, MIMICO), Peka Vauramo (President and CEO, Metso), Garth Taylor (Crushing & Screening Business Manager, MIMICO), Adrian Wood (Vice President Distribution, Metso), Chris Gray (General Manager, MIMICO). Photo: supplied by Metso.